We saw that there is a lot of ad traffic, higher CPM, and higher profitability. the analytics provided by Mediastream allow us to make better commercial decisions about content and its commercialization, with a modern, intuitive and friendly interface, this is something we didn't have with another provider.
Mediastream is a super power. At Platzi, live and on-demand video is the backbone of our business and Mediastream is the only company in the industry that understands from start to finish how to optimize every element. In addition to being in constant world-class technological innovation. At Platzi, we have many services and providers, but Mediastream is a partner.
Mediastream's contribution has been a pillar in the development of Audio in RDF Media. Not only through the quality of its transmission, but above all because of the possibility of considering development and experiences as a whole, which are a step forward from what was then the standard. In a way, our communication works much more like an alliance, an alliance that sets goals that challenge both sides. And it is this type of bond that motivates us the most to continue working together.
We have been working in the world of digital video for many years, being the leading TV channel in Colombia. We had several video technology providers and we had a lot of frustration because they served us from afar without adapting to the region and its peculiarities. We found in Mediastream the right contribution, the exact mix of very good technology, constant innovation and close commercial and operational relationships, knowing Latin American Internet like few others.
Simplifying the workflow and focusing human talent on tasks that add value to our products, is one of the productivity initiatives that Medcom has identified as a priority; and the choice of Mediastream as the end-to-end platform for our Live Stream and VOD digital platforms is a breakthrough in the goal of optimizing processes and maximizing resources at Medcom.
We are very happy with Mediastream, we have been working together for over 5 years. Their platform is very stable and I also highlight its Live Editor tool, which allows us to generate VOD directly from the live broadcast.