Mexico City, May 2026 Mediastream, the first Mediatech company in Latin America and a leader in B2B streaming services, held its second edition of the event with a large turnout. Mediastream Day CDMX consolidating Mexico City as the first stop on its global events tour for the second year in a row.
The meeting brought together executives,Technology leaders and decision-makers from major media groups in Mexico and the region, in a day focused on the major challenges and opportunities of streaming for 2026: artificial intelligence applied to operations, advanced advertising monetization, mobile consumption, FAST models and preparation for the 2026 FIFA World Cup.
From the opening with our business vision to the closing of the panel, each block of the day was marked by something that is rarely achieved at an industry event: honest, unscripted conversations about the real challenges facing Mexican media today.
The event was inaugurated by Luis Ahumada , CEO of Mediastream, with an idea that resonated throughout the room:
"The future of streaming won't be won by those with the most content, but by those who can combine audience, data, monetization, and AI faster than the market. Speed will be the advantage."
Luis this framed the purpose of the meeting: to share where the industry is headed and how to turn technology, data and artificial intelligence into real growth for the media.
Jonathan Olivares, Country Manager of Mediastream Mexico, presented the state of the local market with figures that define the moment: more than 97 million smartphone users in Mexico, 70% of digital video consumption already on mobile devices, and an adoption of the FAST model that positions the country as a regional leader with a 53% penetration.
Fernando Cheong, CTO of Mediastream, He demonstrated live the capabilities of the company's new intelligence architecture — including MoAI, Smart Work flows, MCP, Adobe Premiere integration, and live captions— emphasizing that this is technology in operation today, not a future roadmap.
The technical session also included the participation of Felipe del Castillo M. Strategic Partnerships Manager de Google, who presented the capabilities and results of SGAI (Server Guided Ad Insertion), the advertising monetization solution developed in partnership with Mediastream, with results that include a 132% increase in fill rate, 76% in eCPM and a 50% reduction in ad requests.
Closing panel: Mexican industry speaks without filters
The highlight of the event was the panel "Streaming Vision: Convergence between Technology, Content and Monetization", moderated by Jhonathan Olivares and comprised of four leading figures in the Mexican industry:
The debate addressed the main vectors of transformation in the sector: user experience as a critical retention factor, building differentiated value beyond breaking news, the strategic balance between owned platforms and presence on social networks, and concrete advances towards truly personalized and non-intrusive digital advertising.
Did you miss Mediastream Day CDMX 2026? Stay tuned to our social media channels and upcoming posts — we'll be sharing insights and key moments from the event.
About Mediastream Day
Mediastream Day is Mediastream's flagship annual event for the streaming industry in Latin America. As a global tour, it brings together leaders from media, technology, and digital advertising in major cities across the region. Mexico City is, for the second year in a row, the first stop on the 2026 tour.
