SGAI with Google Ads

We are one of Google’s first partners worldwide with this capability.These new ad formats enhance live streams without interrupting content: overlays, L-shape, and split-screen — directly within Mediastream players.SGAI technology combines the best of SSAI and CSAI: the server defines when to insert ads, and the player executes them. The result: high scalability, low latency, and personalized advertising.

What’s included:

• Available for Live with Google DAI SGAI.
• L-Shape, Side-by-Side, and Picture-in-Picture formats.
• Activation in just a few clicks from Mediastream Platform.

What it’s for:

For media companies seeking higher ad revenue without disrupting the user experience, using high-impact formats, better fill rates, and real-time personalization.