This is How the Mediastream Day Bogotá Unfolded: AI and CTV Drive the Streaming Business in Colombia

The Mediastream Day 2025: The Global Tour has concluded in Bogotá! Last November 20, 2025, we experienced an intense and revealing day, setting the pace for digital growth in Colombia. It was an honor to welcome industry leaders, creative minds, and all professionals looking to propel the future of Streaming and Technology.

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Our mission was clear:

to take stock of 2025 and project 2026 with solid tools. The main focus areas that drove our conversations and debates were:

• Mediatech as the Engine for Growth: We explored how technological platforms and tools are now the core for content distribution and monetization, moving from being mere support to becoming a true strategic partner.
• Artificial Intelligence (AI): We discussed the benefits and flow optimizations that, with MoIA, are more efficient and effective. We analyzed how AI is used not only to improve the user experience but also to automate key processes.
• Connected TV (CTV): We confirmed that CTV is no longer a promise, but the standard. We analyzed how brands are migrating their advertising investment to this ecosystem to ensure a premium and high-impact connection with audiences.

A Luxury Panel

One of the highlights was our Panel of Leading Experts, who offered invaluable perspectives on the convergence of technology and media. We especially want to thank our distinguished panelists for sharing their vision, experience, and for driving such an enriching debate:

• Paola Restrepo Ospina, Director IAB Colombia
• Marcos Tiago Freire, Product Manager at DITU
• Santiago Escobar, Digital VP at RCN

Thank You All for Being Part of the Growth!

Your commitment to adopting new technologies is the force that drives us to continue taking this global tour to every corner. We hope that the tools and contacts you generated will become the levers for growth for your business in 2026.