TV Azteca’s Standard at Super Bowl LX

This past Sunday, during the Super Bowl LX broadcast, we witnessed how strategic vision translates into operational success. At Mediastream, we were responsible for ensuring TV Azteca is digital continuity across all streaming signals, including the consolidation of their new OTT platform—developed entirely on our architecture.

For decision-makers in the media industry, an event of this magnitude is about more than just "streaming"; it is about critical pillars that we successfully guaranteed:

• Business Continuity and Brand Resilience: The OTT infrastructure developed for TV Azteca absorbed massive concurrency peaks without service degradation, protecting the brand promise and user experience for millions of simultaneous viewers.
• Operational Efficiency through Centralization: We optimized the cost structure by centralizing the entire operational strategy and technological framework onto a single platform. This unification eliminates vendor fragmentation, reduces expenses on complex integrations, and allows for absolute control over the digital P&L.
• Management of Historic Traffic Levels: We implemented a proactive engineering model capable of managing unprecedented data volumes in the Mexican market. This ensured that both our player's compatibility with online advertising services and the Quality of Experience (QoE) remained at peak performance during high-demand hours.

We have validated that our architecture is engineered to meet the demands of the world’s largest broadcasters, solving technical complexities so the business can focus exclusively on content strategy and audience growth.

At Mediastream, our focus is on being the technology partner for organizations with high-complexity needs, where reliability and profitability are the most valuable assets.