Mediastream, a leading Mediatech in streaming solutions and OTT platforms in Latin America, the United States, and Europe, announces its new alliance with Google as a strategic partner for the implementation of Multiple Customer Management (MCM) and the management of Dynamic Ad Insertion (DAI) technology from Google Ad Manager (GAM) for its clients.
This collaboration will allow Mediastream to offer its clients an advanced integration with Google's advertising solutions, maximizing the performance and implementation of ads in live and on-demand content.
Thanks to Mediastream's complete technological ecosystem, which integrates Ad Server and Dynamic Ad Insertion (DAI) solutions, ads can be inserted dynamically and precisely without interrupting the viewing experience. This not only improves the fluidity of live and on-demand streaming but also maximizes advertising revenue by ensuring that ads are shown at the most relevant moments for each audience. This, combined with Mediastream's proprietary player, with its capacity to adapt to multiple devices and its focus on delivering high-quality content, ensures greater user interaction and, consequently, bigger and better monetization opportunities due to the quality of its KPIs and its Instream - CTV focus.
DAI, or Dynamic Ad Insertion, is a technology that allows the insertion of advertisements in real-time within a digital signal's streaming or video transmissions, for both live and on-demand content (VOD, Video On Demand).
Mediastream is a Mediatech, a leader in streaming and OTT solutions in Latin America, the United States, and Europe, specializing in the management, distribution, and monetization of digital content. With nearly 20 years of market experience, Mediastream offers a comprehensive platform that helps media and entertainment companies maximize their reach and generate revenue.
Google is one of the world's leading technology companies, recognized for its search engine and its ecosystem of digital solutions. Its advertising platform, Google Ad Manager, is one of the most widely used for the management, delivery, and optimization of digital ads. With Dynamic Ad Insertion (DAI) technology, Google facilitates the insertion of personalized ads into streaming content, allowing publishers and advertisers to maximize their ad revenue and improve the relevance of ads for users.
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