Reviving the Mediastream Day: A Day of Inspiration and Future Vision

On August 19th, Mediastream successfully celebrated the second edition of its global tour, Mediastream Day. This event was dedicated to exploring the trends and future of the Mediatech industry. Following the success of the first stop in Mexico, this edition in Santiago, Chile, brought together industry leaders, technology experts, and professionals to discuss the challenges and opportunities of digital transformation.

The day focused on three key pillars:

• The future of artificial intelligence, with an in-depth look at the advancements of MoAI, Mediastream’s own AI.
• A thorough analysis of the Mediatech trends that are setting the standard for content production and distribution.
• A conversation about the true value of transformation: the strategic union of technology and human talent.

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From Challenge to Opportunity

The event’s highlight was the panel "From Challenge to Opportunity: How to Increase Revenue with Technology and Advertising," which offered a high-level discussion on monetization in the new digital landscape.

It's never too late to thank the large turnout of attendees, who made this a unique space for learning and networking. We also want to thank our distinguished panelists for their valuable participation and excellent discussion:

• Patricio Salas, General Manager at Initiative
• Antonio Escobar Labarca, Executive Deputy Director of Business and Platforms at Megamedia
• Facundo Ciccarelli, Strategic Partner Manager for Google Latam
• Luis Ahumada, CEO of Mediastream

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The challenge is underway: to turn the ideas discussed into action and continue building the future of the industry together. Stay tuned, as the third edition of the tour will be in Brazil and the fourth in Peru.

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