The Mediastream Day São Paulo - held on November 13th in the capital of São Paulo - brought together clients and partners to discuss innovations in the digital content distribution market. At the opening of the event, the company's CEO in Brazil, Marco Lopes, highlighted the company's growth as a result of investments in the development of technologies dedicated to the MediaTech market, which combines "media" and "technology" in the integration of innovative solutions for the communication and digital content sector.
Marco Lopes addressed multiplatform content distribution strategies and the strategic use of AI to achieve greater efficiency, highlighting the growing importance of Connected TV (CTV) and TV 3.0. He revealed the company's numbers, which show large-scale growth in several countries in Latin America, the United States, and Europe, totaling 90 million users, resulting in 325 million monthly plays. There are 3 million simultaneous users in media broadcasts.
The numbers are a result of the quality of Mediastream's portfolio, which includes approximately 300 active clients in various segments, such as media companies, e-commerce, education, corporate, and events.
The CEO of Mediastream Brazil emphasized Brazil's potential, with an advertising market that generated R$ 26.3 billion last year, with remarkable content consumption:
- 180 million internet users;
- 109 million watching content on Connected TV (CTV);
- An average of four hours of content consumed daily by Brazilians, making it the largest market outside the US.
The executive also highlighted that fan engagement and sports broadcasts are on the rise, generating new opportunities for the OTT and streaming market, which could quadruple by 2026 from the R$205 million of last year. The digital transformation in TV, with the arrival of TV 3.0 (also known as DTV+) and advances in artificial intelligence, are pointed out by Marco Lopes as the main focus of Mediastream's attention for the coming years. "TV 3.0 brings a great opportunity, as it will allow a hybrid and interactive experience, blending linear and on-demand content."
"Advertising can be segmented, and the on-screen shopping experience will offer new business avenues for broadcast TV and brands, which are already planning their campaigns on this new medium," he states. Regarding the interactivity provided by DTV+, Lopes highlights the advances in Artificial Intelligence, with Mediastream investing heavily in the development of innovative solutions, such as MoAI, a multimodal generative AI technology for automatic generation of subtitles, video descriptions, short videos, and which includes intelligent process automation.
For 2026, Marco Lopes revealed that Mediastream is executing an innovation roadmap, a topic addressed by Fernando Cheong, CTO of Mediastream, in the event's second lecture: AI in Action: Maximizing Operational Efficiency.
The panel "The New Game of Screens: the challenge of engaging audiences in a world of fragmented attention" addressed the radical change in audience behavior. With industry experts (such as SET, Warner, Flamengo, and SBT), tactics and challenges for capturing and retaining audiences were explored. attention from over 168 million internet users in Brazil.
Finally, "Far Beyond Entertainment: Streaming as a Business Platform" which featured executives from major companies (such as Santander, Cogna Educação, Grupo Meio & Mensagem, and Google), reinforced that streaming transcends the role of a media channel, becoming a strategic infrastructure for communication, training, and customer relationship management within organizations.
In short, the event offered a clear vision of the central role of AI, CTV (Connected TV), and OTT in optimizing processes and creating richer, more personalized user experiences. Mediastream Day reaffirmed its commitment to providing valuable tools and insights for those seeking to innovate and stand out in this constantly evolving market.
