SGAI is now available: Premium CTV formats with Google GAM

Video advertising is evolving. With the arrival of SGAI (Server-Guided Ad Insertion), ads are no longer rigid elements within the stream. Now, thanks to integration with Google Ad Manager, you have total control to decide how, when, and in what format ads are presented, adapting in real-time to every viewer experience.

"Mediastream is the first company in LATAM to reach an agreement with Google to operate these premium formats in CTV. With SGAI, we provide our clients with high-impact inventory without adding operational complexity to their workflow—all integrated into our SaaS Mediastream Platform." — Verónica Rodríguez, Country Manager Southern Cone & Ads Director at Mediastream.

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Flexible Formats: Advertising that enhances the experience

This technology opens the door to four highly effective advertising formats designed to balance brand impact with content continuity (Currently available for WEB environments only):

• Fullscreen Ad (Maximum Impact): The traditional format taken to its highest expression. Content pauses momentarily to give way to a full-screen ad. It is the ideal choice for campaigns seeking maximum visibility, brand recall, and clear messaging without distractions.
• Picture-in-Picture / PiP (Balance): A balanced experience where the main content continues to play while the ad appears in a secondary window. This maintains content continuity, reducing the feeling of interruption while the brand remains present and visible.
• Side by Side (Coexistence): Here, content and advertising coexist simultaneously, sharing the screen space. It generates constant ad exposure without stopping the user experience, achieving a perfect balance between visibility and flow.
• L-Banner (Subtle yet Powerful Presence): Offers subtle integration with a powerful on-screen message. The ad is presented as a frame around the content, maintaining brand presence for longer without directly interfering with playback. This is a key strategy for branding where frequency and permanence are fundamental.

Why is it time to evolve to SGAI?

• More Inventory, Better Monetization: By enabling formats that coexist with content (like Side by Side or PiP), you can generate new ad spaces where none existed before. Multiply your inventory without saturating the user.
• Real-Time Control: The broadcaster decides the best format for every moment, ensuring technology enhances the experience rather than interrupting it.
• Operational Efficiency: Increase your CPM in CTV by integrating everything from Google Ad Manager without changing your current operational workflow.

More control, more possibilities, and a better experience for everyone.

With Mediastream Platform, you are in control: configure and decide which types of ads to use so they coexist perfectly with your content. It is a native integration that allows you to manage your entire advertising strategy in one place.

Want to know if this applies to your operation? Let’s talk!